Privacy Policy

Effective Date: 1 May 2026

Last Updated: 1 May 2026

Fritz & Hawley Guild Opticians (“Fritz & Hawley,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, contact us, or interact with us online.

This Privacy Policy applies to our website at https://www.fritzandhawley.com/ and to information collected through website forms, email communications, analytics tools, and related online interactions.

1. Business Information

Fritz & Hawley Guild Opticians operates from the following locations:

Hamden Location
2313 Whitney Ave
Hamden, CT 06518

New Haven Location
1215A Chapel St
New Haven, CT 06511

Email: info@fritzandhawley.com
Phone: (203) 248-8224

2. Information We Collect

We may collect personal information that you voluntarily provide through our website, contact forms, phone calls, emails, appointment inquiries, or other communications.

This information may include:

  • Name

  • Email address

  • Telephone number

  • Message details or inquiry information

  • Any other information you choose to provide when contacting us

We may also collect limited technical and usage information automatically when you visit our website, including:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time spent on the website

  • Referring website or search engine

  • General website interaction data

We use tools such as Google Analytics and Google Search Console to help us understand how visitors find and use our website.

3. How We Use Your Information

We may use the information we collect to:

  • Respond to inquiries

  • Communicate with you about appointments, products, services, or requests

  • Provide customer service

  • Improve our website and user experience

  • Understand website traffic and search performance

  • Monitor website functionality and security

  • Maintain internal business records

  • Comply with applicable legal, regulatory, or professional obligations

We do not use the personal information submitted through our website to make automated decisions about you.

4. Google Analytics and Google Search Console

Our website uses Google Analytics and Google Search Console.

Google Analytics helps us understand how visitors interact with our website, including which pages are visited, how visitors arrive at the site, and how the website performs. Google Search Console helps us monitor search visibility, technical performance, and website indexing.

These tools may collect information through cookies and similar technologies. The information collected may include your IP address, device information, browser information, approximate location, and website usage activity.

You can learn more about how Google uses information from websites and apps that use Google services by visiting Google’s privacy resources.

5. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, and similar technologies to support website functionality, improve performance, understand visitor behavior, and evaluate marketing or search performance.

Cookies are small files stored on your browser or device. You can usually adjust your browser settings to refuse cookies, delete cookies, or alert you when cookies are being used. If you disable cookies, some parts of the website may not function properly.

We may use cookies for purposes such as:

  • Website functionality

  • Website analytics

  • Performance monitoring

  • Security

  • Understanding how visitors find and use our website

6. How We Share Information

We do not sell your personal information.

We may share limited information with trusted third-party service providers who help us operate our website, manage communications, analyze website performance, maintain security, or provide business support services.

These service providers may include:

  • Website hosting providers

  • Website maintenance providers

  • Analytics providers, including Google

  • Email or communication service providers

  • Professional advisors, if necessary

We may also disclose information when required to do so by law, legal process, regulation, court order, or government request, or when we believe disclosure is necessary to protect our rights, property, customers, website, or business.

7. Data Retention

We may retain information collected through our website indefinitely unless and until we determine it is no longer needed for business, legal, operational, recordkeeping, or customer service purposes.

You may contact us to request that we review, update, or delete personal information we maintain about you, subject to applicable legal, regulatory, professional, and business recordkeeping requirements.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect.

However, no website, email system, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security of information transmitted through our website or by email.

9. Health, Vision, and Optical Information

Fritz & Hawley Guild Opticians provides optical products and services. Depending on how you interact with us, you may choose to provide information related to your eyewear needs, optical services, prescription details, or vision care.

Please avoid submitting sensitive medical, prescription, insurance, or health-related information through general website forms unless specifically requested through a secure method. If you need to discuss prescription eyewear, vision needs, or other optical matters, please contact us directly by phone or in person.

Information related to health, vision, prescriptions, or optical services may be subject to additional legal or professional privacy obligations.

10. Your Privacy Choices

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information. These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Opt out of certain uses of personal information, where applicable

  • Ask questions about how your information is collected, used, or shared

To submit a privacy request, contact us at:

Email: info@fritzandhawley.com
Phone: (203) 248-8224

We may need to verify your identity before completing certain requests.

11. Connecticut Privacy Notice

Fritz & Hawley Guild Opticians is located in Connecticut and serves customers in Connecticut. Connecticut privacy laws may provide certain rights to eligible residents depending on the nature of the information collected and how it is used.

We do not sell personal information collected through our website. We use website information primarily to respond to inquiries, provide services, operate our website, analyze website performance, and maintain business records.

If you are a Connecticut resident and have questions about your personal information, please contact us using the information provided in this Privacy Policy.

12. Children’s Privacy

Our website is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 through our website.

If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

13. Links to Other Websites

Our website may include links to third-party websites or services. We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

14. Email Communications

If you email us or submit a form through our website, we may use your contact information to respond to your inquiry. Email communications may not always be secure, so please avoid sending sensitive health, financial, or prescription information by email unless you are comfortable doing so.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above.

Your continued use of our website after any changes are posted means you acknowledge the updated Privacy Policy.

16. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Fritz & Hawley Guild Opticians
2313 Whitney Ave
Hamden, CT 06518

1215A Chapel St
New Haven, CT 06511

Email: info@fritzandhawley.com
Phone: (203) 248-8224